How to make a holiday video for clients
The client who gave thoughtful feedback on every draft. The team that worked through a last-minute change with you. The business owner who’s trusted you with another year of work. Those are good starting points for a holiday thank-you.
A holiday video for clients gives you a chance to acknowledge that work in your own words. You might record a short message for one client or bring several colleagues together in a greeting you’ll send to everyone you work with.
Before choosing music or a festive background, decide what you’re thanking people for. That’s what will give the message substance.
Decide whether your holiday video is for one client or several
Both approaches can work. The choice affects what you say, who appears, and how you send it.
A personal video for one client
Choose this when you have something particular to acknowledge. Perhaps you finished a long project together, helped open a new location, or worked through a challenging transition.
Name the project and something you appreciated about working with their team. Include colleagues who were involved and have their own thank-you to share.
For example, a design studio could record a greeting for a client whose new website launched that year. The project lead might thank them for keeping decisions moving, while the designer mentions how their feedback helped clarify the final direction.
You don’t need everyone in the company to appear. A few familiar faces can say plenty.
One greeting for several clients
A shared video makes sense when you want to send a seasonal thank-you across your client list. Keep the wording relevant to everyone receiving it.
You can still be specific about what you appreciate. Clients might have trusted your team with their homes, helped you understand how they run their businesses, or returned to work with you again. Choose something that reflects the relationships you actually have.
Avoid describing a shared experience that wasn’t shared by everyone. “It was great meeting you at our summer event” won’t fit clients who weren’t there. You could instead say, “We’ve enjoyed getting to know more of you through visits, calls, and the projects we’ve worked on this year.”
An account manager can add an individual note when sending the video. That lets you share one team greeting while still acknowledging a particular client’s year.
What to say in a holiday video for clients
We recommend starting with a direct thank-you, adding one detail, and closing with a holiday wish. You don’t need to recap every project or explain your plans for next year.
A useful client thank-you names something you appreciated about working together. “Thank you for your business” can become “Thank you for making time to walk us through how your team works. It helped us build something that fits your day.”
Here are a few examples to adapt.
For a client you worked closely with
“Hi [Name] and everyone at [Company]. Before the year wraps up, we wanted to thank you for working with us on [project]. We really appreciated how openly your team shared feedback, especially as we worked through [specific challenge]. It was great to see everything come together. Happy holidays from all of us.”
Replace the placeholders with details you’d comfortably mention in conversation. If the sentence sounds like a project report, simplify it.
For a long-standing client
“Happy holidays, [Name]. We’ve worked together for [number] years now, and I wanted to say how much I appreciate the trust you’ve placed in us. This year, I especially enjoyed [specific part of the work]. Thank you for another year together. Wishing you and your team a lovely holiday season.”
Mention the length of the relationship only if you know it’s accurate. A specific memory from the year can carry the message on its own.
For a new client
“Hi [Name]. It’s been a pleasure getting to know your team this year. Thank you for taking the time to show us around and explain what you needed from [project or service]. We’re glad we had the chance to work with you. Sending our best wishes for the holidays.”
Keep the warmth proportionate to the relationship. You can express appreciation without pretending you already know each other well.
For several clients
“Happy holidays from all of us at [Company]. Thank you for inviting us into your businesses and trusting us with your projects this year. We’ve appreciated the conversations, questions, and feedback along the way. We wanted to take a moment to say thank you and wish you a happy new year.”
Change “businesses” and “projects” to fit what you do. A home renovation company, bookkeeping firm, and creative agency should each sound different.
For more wording options, see our examples of what to say in a holiday video greeting.
Let clients hear from people they know
Think about who the client has spent time with. It might be an account manager, designer, technician, consultant, or customer care representative.
Those people can speak about the relationship from experience. A message from the person who helped solve a problem may feel more relevant than a formal speech from someone the client hasn’t met.
If several colleagues contribute, give them different starting points so the video doesn’t repeat the same thank-you:
What did you appreciate about working with this client?
What’s one moment from the project you’d like to acknowledge?
What did the client help you understand or improve?
What short holiday wish would you like to send?
For a shared greeting, ask people to talk about their work with clients collectively, without revealing details about any individual account.
A leader can open or close the video, but there’s no need to include someone solely because of their title. Choose people who have something relevant to say.
Keep the recording request small
If you’re collecting clips from colleagues, tell them who’ll watch the video, what to say, where to upload, and when you need it.
For example:
“We’re making a short holiday thank-you for the team at [Client]. Please record two or three sentences about something you appreciated while working on [project], then add a holiday wish. You can use notes and speak in your own words. Please upload your clip here by [date].”
As a planning suggestion, ask for around 15–20 seconds from each person. If someone has a little more to say, you can decide what fits when reviewing the clips.
Set the deadline a few days before you intend to send the video. You’ll need time to check the messages, arrange them, and make any corrections.
For help writing the invitation, our guide to asking people to join a group video gift includes advice you can adapt for coworkers.
Give the thank-you room to stand on its own
Keep offers, renewal reminders, referral requests, and meeting links out of the greeting. Those conversations can happen separately.
You can mention a shared achievement, but keep the attention on the client’s role. Thanking their team for the care they put into a launch serves the message. Listing your own awards and growth figures takes it somewhere else.
Use holiday language that fits what you know about the recipients. “Merry Christmas” can be appropriate when you know they celebrate it. “Happy holidays” or “Wishing you a happy new year” gives you a broader option for a mixed client list.
Don’t assume everyone is taking a long break. Some clients will be working through the holidays. A simple seasonal wish avoids promising them a restful week they won’t have.
Assemble a short team greeting with VidDay
If one person is recording a brief thank-you, sending that recording directly may be all you need. When colleagues are contributing from different offices or schedules, the VidDay holiday video maker gives you one place to collect their clips and put the greeting together.
Share an invite link, collect the messages, and arrange them in the order you want. You can add photos, text cards, a theme, and background music.
For a client video, try a simple sequence:
An opening from a familiar contact. Say who the message is for and introduce the thank-you.
A few short contributions. Let each person add a different detail or perspective.
A closing holiday wish. Finish with a person speaking or a short text card from the team.
A team photo or a photo from the project can help connect the messages. Only include client names, images, or project details you have permission to share with the intended audience.
For a small team greeting, around a minute is a useful starting target. Let the content determine the final length, and trim repeated introductions or messages that make the same point.
Before sending, check name pronunciation, captions, and audio. Play it from beginning to end and make sure music doesn’t compete with anyone’s voice.
Send the video with a short, personal email
Plan delivery around your client’s working schedule. If their office closes for the holidays, send it while someone is still there to receive it.
A familiar contact can introduce the video with a few lines. There’s no need to repeat the whole message in the email.
Subject line: A holiday thank-you from our team
Email message:
Hi [Name],
Before the year wraps up, we wanted to send a short thank-you from the people who worked with you on [project]. We really appreciated [specific detail].
Here’s our holiday greeting: [video link]
Wishing you and your team a happy new year,
[Name]
For a shared video, personalize that middle sentence rather than implying the recording was made exclusively for one recipient.
If the video is for a particular client, check the recipient list and link before sending. A greeting intended for one account shouldn’t accidentally go to your entire mailing list.
Start with one thing you appreciate about working with your clients. Ask the people who know those relationships to help you say it, then send a thank-you that asks nothing more of the recipient than a moment to watch.
